Florida Roots, Saltwater Soul: Discover Waterman Outfitters at Bill Jackson’s

March 12, 2026

By: Saxon Graham, Fishing Department 

At Bill Jackson’s Shop for Adventure, we’ve been fueling Tampa Bay’s outdoor dreams since 1946. Nestled in the pines off US 19 in Pinellas Park, our family-owned store has grown from humble beginnings into a one-of-a-kind destination for generations of adventurers. We have unique features like an indoor ski slope and a SCUBA training tank for scuba instruction. The lake behind our store allow customers to try out paddleboards  and kayaks.  Expert staff who live the outdoor life are available to answere any questions.  We’re more than a retailer. We’re your partners in chasing sunrise tarpon runs, backcountry camping trips, mangrove explorations, and everything in between. We test the gear ourselves, know the local waters intimately, and love sharing the stoke with fellow Floridians. That’s exactly why we’re excited to stock performance apparel from Waterman Outfitters, a brand that perfectly aligns with our coastal, community-driven ethos.

Waterman Outfitters is a genuine Florida company.

It was born under the iconic banyan trees of central Florida in Summerfield. Drawing inspiration from cast-net mornings, early skiff runs, dockside stories with friends, and the slow rhythm of tides, the brand creates coastal lifestyle gear that celebrates life on and around the water. Every garment reflects a profound respect for the Sunshine State’s estuaries, mangroves, flats, and open Gulf—environments we at Bill Jackson’s paddle, fish, and dive in regularly. Beyond great design, Waterman gives back through meaningful conservation efforts, partnering on projects like mangrove restoration with Project SeaSafe and clam restoration in the Indian River Lagoon. They prioritize sustainability by using recycled fibers, non-toxic dyes, and responsible manufacturing practices to minimize their footprint and help protect the very waters that fuel their creativity and ours.

Technology

At the heart of their lineup is the patented SeaBreeze technology—a game-changing fabric system specifically engineered to combat Florida’s relentless heat, humidity, and sun. SeaBreeze offers superior breathability, rapid moisture-wicking, quick-drying performance, and reliable UPF 40+ sun protection, all while maintaining exceptional comfort and a natural feel against the skin. This innovative approach transforms everyday layers into dependable adventure companions, whether you’re casting on the flats, paddling the Intracoastal, island-hopping by boat, or simply enjoying a breezy afternoon outdoors. It’s thoughtful, practical engineering that makes a real difference in our hot, humid climate—turning what could be a basic top into serious protection and all-day wearability.

Products

Waterman’s flagship item that we carry is their Coral Sea Breeze Hoodie. This relaxed-fit performance piece showcases a unique, reef-inspired coral pattern—no two hoodies are exactly the same, as each one features a distinct coral design that captures the vibrant hues of South Caribbean shallows in true Florida-friendly style. Lightweight yet tough, it doubles as a rash guard for extended sun exposure, moves freely with you, layers effortlessly over a base shirt, and holds up to frequent use and washing. Priced at $74 and available now in-store, it’s an ideal grab-and-go layer for anglers, paddleboarders, kayakers, boaters, and anyone embracing the waterman (or waterwoman) lifestyle.

Women’s Apparel

We’re equally thrilled to highlight the women’s offerings in our popular Kayak department, where we carry thoughtfully designed pieces from Waterman that cater specifically to female adventurers who spend time on the water. These items blend style, comfort, and performance seamlessly.

The W’s Seabreeze Long Sleeve is a versatile, easy-layer essential perfect for coastal evenings, breezy days, or when the sun lingers but the air cools. Crafted from a soft, lightweight poly-rayon blend, it delivers buttery comfort with a relaxed fit that moves naturally and layers beautifully. It includes UPF 40+ sun protection for those longer outings, and the clean, understated lilac shade adds a touch of subtle elegance. At $49, it’s built for frequent wear, whether you’re launching a kayak at dawn, enjoying a sunset paddle, or transitioning to casual dockside evenings.  We currently have it in Waterman’s Lylac color.

Complementing it is the W’s Sea Breeze Tank, an effortless choice for warm, laid-back coastal days and breezy afternoons. Made from the same soft, breathable poly-rayon blend, this tank feels smooth and lightweight against the skin. It is UPF 40+ protection and a relaxed fit that keeps you comfortable from morning coffee runs to sunset cruises. The vibrant sunset color evokes Florida’s golden-hour skies, making it as stylish as it is functional. Priced at $36, it’s incredibly versatile. Pair it under a long-sleeve for sun-to-shade transitions or wear it solo for maximum airflow during active days on the water. We currently have it in Waterman’s Sunset Pink color.

These women’s pieces fit perfectly alongside our extensive kayak, paddle sports, and fishing apparel selections. Customers love how the breathable fabrics handle Florida’s “feels-like-105” days without clinging or weighing you down.  It’s relaxed fit accommodates real movement—whether poling a kayak through mangroves or stretching on a paddleboard.

Partnership

We’re proud to partner with brands like Waterman Outfitters. They share our core values: independent, Florida-rooted, sustainable, and genuinely built for real adventures. Stop by our Pinellas Park location to try on the Coral Sea Breeze Hoodie or the women’s Seabreeze Long Sleeve and Tank yourself. Test a kayak in the lake out back, take lessons on our indoor ski slope, or chat with our team about your next outing.

Florida’s waters are calling louder than ever. Gear up with pieces from the Sunshine State, by a company that understands and protects them. Visit Bill Jackson’s Shop for Adventure today. Discover your new favorites from Waterman Outfitters. Whether it’s the one-of-a-kind Coral Hoodie or the perfect women’s layers, you’ll be set for your next paddle.

Ready to experience the SeaBreeze difference? Swing by Bill Jackson’s Shop for Adventure. We look forward to seeing you!