How to install a sit-on-top kayak seat – video

July 2, 2017

Marcus in the Kayak Dept. demonstrates how to install a kayak seat on a sit-on-top kayak. If you have more questions after watching this three-minute video, come in to see our kayak experts or call 727-576-4169. The link above directs you to our YouTube channel. Thanks for watching.  

Read More >


Why Archery Is a Great Sport For Your Kids

June 27, 2017

Parents and children bond through shared outdoor experiences. Camping and fishing are obvious choices for bonding time, but archery is another sport that should not be overlooked. Archery teaches children, and their parents, how to be patient, focus and build confidence. A year-round activity While camping and fishing experiences can be affected by the weather, […]

Read More >


Meet Our Staff: Joseph Newton

June 14, 2017

What I do: Gun Shop manager. At Bill Jackson’s: Nearly 17 years over several stints, beginning in 2000. Personal: 61 years old. Claim to fame: The shop’s Triple Crown hiker. Completed thru-hikes of the Appalachian Trail (1999), Pacific Crest Trail (2002) and the Continental Divide (2012), totaling roughly 7,900 miles. Before Bill Jackson’s: Served in U.S. Army a […]

Read More >


Father’s Day Gift Guide for 2017

June 9, 2017

Time to remember all those hard-working, hard-playing dads out there with something thoughtful this Father’s Day. We have some gift ideas for you: Helio Pressure Shower from Nemo Equipment Everyone who lives here in Florida knows it gets hot and sand gets everywhere. Take pity on Dad and speed up his after-the-adventure cleanup. This 2.9-gallon […]

Read More >


Catch-and-Release Practices Help to Sustain Florida’s Fisheries

May 24, 2017

Fishing remains one of the most popular pastimes for Americans. In fact, the Florida Fish and Wildlife Conservation Commission estimates that millions of residents and tourists caught more than 121 million fish in Florida waters in 2011. If all those fish were harvested, and that continued year after year, the state’s fisheries eventually would suffer. […]

Read More >


Essential Sporting Goods You Need for Summer Adventures

April 20, 2017

Summer is coming, and if you’re into more active pursuits than sitting on a beach, here’s some planning tips for your warm-weather adventures. So make a plan, make a list and visit an outdoor retailer to geared up right. Backpacking Carrying your shelter, bedding and food on your back all day is one of the […]

Read More >


A Few Early Spring Fishing Tips to Keep in Mind This Season

March 30, 2017

Spring is a transitional time. Water temperatures are warming, we have sunlight later in our day, and the moon’s influence on tides increases. All that and other factors mean one thing is certain: Marine life is becoming more active, and better fishing is on the way. In fact, it’s happening now. So as you reach […]

Read More >


Stop Wasting Your Life Away Inside: 3 Ways to Spend Your Free Time

February 23, 2017

Here in Florida, it’s always a great time to be outdoors. You can pursue just about any outdoor sport or hobby and have something really exciting to look forward to every weekend. So if you’re looking to spend more free time outside and improve your relationship with nature, here are a few activities to consider […]

Read More >


How to extend the life of your camping gear

February 17, 2017

You spent hours, maybe days or weeks, researching brands, reading reviews and even handling potential gear in a store. Finally, you laid out a fair bit of money to amass all that camping gear for all those epic trips. It seems a pity to spend so much and then not spend just a little (time […]

Read More >


Meet Our Staff: Melissa

February 8, 2017

What I do: Kayak manager. At Bill Jackson’s: 22 years. “I love selling fun. And I love to buy the newest cool gear for the Kayak department.” Personal: Born Providence, R.I.; mother of twin boys. Before Bill Jackson’s: Went to St. Petersburg College and worked as a Radiology tech. I’m passionate about: Books. “I absolutely love […]

Read More >


OWNED AND OPERATED BY THE JACKSON FAMILY SINCE 1946