Tampa Bay is an amazing fishery. Anglers from around the world visit our area to pursue popular inshore game fish: redfish, snook, seatrout, tarpon and more. Bill Jackson’s has a wide range of tackle for saltwater spin and fly-fishing anglers. So if you’re pitching live bait and lures to snook and redfish along the mangroves or casting flies to tarpon cruising off the beaches, we have the gear and know-how to get you hooked up.
Our staff of experienced anglers fish the area like crazy in their off-hours, so they know what the fish are eating. Our staff can help you with:
  • Rod-reel-line setups
  • Casting instruction
  • Lure or fly selection
  • Tying flies
  • Spooling line to reels
  • Knot tying and use
  • Area fishing spots
Visit our Fly-Fishing, Fly Tying and Spin Fishing pages, and “Like” our Fishing Shop Facebook page to stay up-to-date on fishing reports, sales, specials and more.

Our Staff

Bill Jackson's staff members know fishing, first and foremost. These passionate anglers spend hours and hours on the water when they’re not in the Shack. In fact, many guide on the side, so they know what’s working, and more important, why a lure or bait or fly is working. They love to point Tampa Bay visitors and locals to the popular spots and, maybe, they’ll reveal a real gem or two that not everybody knows about. Because they fish so much, they can give you experienced reviews on the gear we have in stock and advise you on the best setup for your adventure. You’ll find they are a most valuable resource before your trip.

Tampa Bay’s Premier Fly Shop

We carry an assortment of spinning reels and rods, but we are known for fly fishning. Our experts will guide you in everything you would need to fish the skinny waters of the Tampa Bay Area.

Brands We Carry

We offer the largest selection of quality equipment from some of the world’s best manufacturers:

Abel Reels • Bauer Reels • Cortland  • Costa Sunglasses • Daiwa • Dr. Slick • Dyna-King • Echo • Fenwick Rods • Fishpond• FreeFly • Galvan • G. Loomis • Griffin • Howler Bros. • Lamson • Loon •  Maui Jim Sunglasses  • Montana Fly Co. • Nautilus • Orvis • Peak • Penn • Rainy’s • Redington • Renzetti • Rio • Ross Reels • Sage • Savage Gear • Scientific Anglers • Scott • Shimano • Simms •Skinny Water Culture • Smith Sunglasses • St. Croix • Tibor • Thomas & Thomas Rods • Umpqua • Van Staal • Winston Rods • 13 Fishing• Bull Bay

We also have the Tampa Bay area’s largest selection of fly tying materials.