Our Ski and Snowboard Shop is Currently Open!

Snow-capped mountain peaks draped in ski lifts may not be characteristic of Florida, but that doesn’t mean snow skiing is not an outdoor sport worth adopting. Lots of Floridians participate in snow skiing adventures each year, and it’s the perfect excuse to travel.

Bill Jackson’s Ski Shop hibernates in the summer but opens each fall as many of you are ready to escape the heat and head out for snowy adventures. Our staff puts together a wide selection of the top brands in snow skiing apparel and equipment. Then we’ll make sure you’re ready to hit the slopes, both safely and in style.

For all you beginners, we offer basic snow skiing instruction right here on our carpeted rolling slope. Don’t waste precious mountain time in a ski class; we can get you familiar with basic maneuvers before you ever get on a plane.


Our Ski Shop staff stays current as winter fashions come and go. We select our apparel inventory from some of the top brands in the industry, and our staff is trained to help you find clothes that function well and look fantastic. However, we do also maintain a ski sale room with quality fashions from previous years at outstanding prices. Among the apparel brands we carry are:

Bogner • Descente • Killtec • Nils • Obermeyer • Roxy • Smartwool • Spyder • Sunice • Under Armour


Bill Jackson’s experienced staff members can help you select the right gear to have the best experience. Because they are skiers too, they can recommend and demonstrate proper gear use, from helmets and goggles to skis, boots and bindings. They can navigate you during the boot buying process and show you which skis will accomplish your goals. We carry gear and equipment from these well-known brands:

Blizzard • Dalbell • Flow • Giro • K2 • Leki • Marker • Nordica • Ride • Rossignol • Salomon • Smith • Tecnica • Volkl


We believe in keeping gear in top shape, for longevity, safety and performance. The Ski Workshop staff at Bill Jackson’s can service your equipment before, during and after the season, including:

  • Wax, sharpen and tune skis
  • Mount and test boots
  • Perform custom boot work

For our complete list of ski services and prices, click here.


Snow skiing is best experienced with a solid foundation of skills developed through personal instruction. Bill Jackson’s offers private and personalized snow ski lessons on Tampa Bay’s only indoor ski slope. Our instructional pricing ranges from one-hour sessions for $78 to multiperson, multisession packages for $220.
For our complete list of instructional information and prices, click here.


Let’s face it, skiing and snowboarding adventures are much more fun with a large group. Florida has many transplanted residents who like to return north for fun in the snow. The Tampa Bay area has several ski clubs, which welcome you to join their trips. Visit our snow skiing friends at:

Tampa Bay Snow Skiers and Boarders

Tampa Bay Ski Club


Snow Sharks