Your Fly Fishing Suitcase Checklist

October 11, 2018

You’re headed to the sunny shorelines of Florida for a much-anticipated fly-fishing expedition, but first, you must stock up on a few essentials. As much as you need fishing gear, you’ll need a few things to combat the elements. Here is a checklist to prepare you for a successful and comfortable saltwater fly-fishing experience: Clothing: […]

Read More >


How to Pack a Cooler to Stay Cold Longer on Your Next Adventure

September 14, 2018

Keeping food and drinks cold during a camping trip can be a challenge, especially in the summer here in Florida. Nobody likes ice melt inside the cooler turning hot dog buns to mush. Follow these preparation and packing tips, and you’ll enjoy cold food and beverages for an entire weekend or much longer. Before you […]

Read More >


5 Outdoor Adventures To Go On This Summer

August 13, 2018

Many people love summer because that’s when they plan family vacations. But you don’t have to wait for extended time off from work to enjoy many of summer’s best hobbies and adventures. So before you let yourself settle into doing the same old summer activities you do every season, why not consider some new ones? […]

Read More >


Your Ape Index And Other Weird Measurements To Know When You Climb

July 16, 2018

Climbing requires you to pay attention to your gear. But gear is only one part of the climbing experience. Fitness, of course, is one area where you can make changes that affect your experience. But there are a couple other factors that you don’t have as much control over, yet they are important things to […]

Read More >


Easy Florida Fun: Shrimping

June 24, 2018

Water is a central feature of fun in Florida. Now throw in capturing some tasty eats, and you’re really ramping up the fun factor. One of the easiest and most inexpensive ways to put together fun and a feast around the water is shrimping. There are a variety ways to hunt and capture shrimp, but […]

Read More >


Paddle To The Metal: 3 Tips For Beginner Paddle Boarders

June 4, 2018

If you love being around, on or in the water, then you must try paddleboarding. Visit just about any body of water – ocean, bay, river or lake – and you’re likely to find someone on the water with little more than a paddle, a board and a PFD. Paddleboards provide a closer connection to […]

Read More >


2018 Disaster Prep Sales Tax Holiday – June 1-7, 2018

May 23, 2018

When Irma swept across Florida, were you prepared? Florida’s 2018 sales tax holiday on select disaster preparedness supplies runs from June 1 (the first day of hurricane season) until June 7. So as you prepare for the 2018 storm season, if you buy qualifying supplies you will not pay sales tax on those items. A detailed […]

Read More >


Tips for Buying a Backpack

May 22, 2018

Choosing a new backpack for your next great adventure is daunting for some people. There are so many manufacturers and options to consider: daypacks, multi-day packs, travel packs, and more. This discussion focuses on multiday hiking packs that carry everything (food, shelter, cooking gear, sleeping gear, clothing, etc.) you need for a weekend or weeklong […]

Read More >


How to Stand Up on a Paddleboard: A Beginner’s Guide

April 10, 2018

Paddleboarding is a truly different water experience, one you must try to fully appreciate. “It’s easier than you think,” says Marcus, who works in Bill Jackson’s Paddling Dept. “It’s a very unique thing to stand on water. You’ve just got to do it.” Paddleboarding requires little equipment and just minutes to learn. At a minimum, […]

Read More >


The Case for Trekking Poles as the 11th Essential

March 22, 2018

More than anything else, hikers associate trekking poles as a piece of gear that provides stability. Hiking on uneven, rocky or wet terrain is tricky. Trekking poles or hiking staffs provide additional points of contact on the surface as you move. Trekking poles greatly reduce the strain on your hips, knees, ankles and feet, especially […]

Read More >


OWNED AND OPERATED BY THE JACKSON FAMILY SINCE 1946